Start by identifying the problem, the answer will reveal
itself.
There was no eureka moment, but there was a quotation*.
The solution has been
there since the very beginning, capturing it has always been the
issue. Making of practical... that is the challenge of
solar energy.
Even in regulated environment, a market must emerge!
The most striking feature of the electricity market is the
absence of competition
across the various strata. There are some good reasons for
that, and other factors calling out for it to end.
An organization must be greater than the sum of its parts.
I knew exactly what had to be done, I knew some of the people
that could that could help me do it. And I knew that it
would take even more than that to do it right. I also
promised myself that I would have to create great place to
work.
Can't do great things without great reasons to succeed.
Cortez burned his ships, that's a bit dramatic these days. The
people that make up the organization determine the mode of
success.
What is Solar & Thermal all about? That's a fair
question!
The company is based
in Connecticut, and was established in 2001. Back then oil
was flirting with $40/bbl, and electricity had just crossed the
$0.10/kWh threshold.
* "If sunbeams were weapons of war, we'd have had
solar power centuries ago."
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